Daily Archives: October 19, 2006

Marketing in a disintermediated world

Posted on October 19, 2006 by Joe Andrieu

Seth Godin has an excellent post that sums up exactly why marketing and branding is still so crucial in our post-mass-media marketplace: You’re busy trying to sell a service or a product or an idea to lazy people in a … Continue reading →

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IE7’s Search VRM

Posted on October 19, 2006 by Joe Andrieu

Danny Sullivan over at Search Engine Watch has a great write-up about IE7’s use of search. I particularly like this feature: [The] Search Provider page also has an interesting box allowing you to visit any search engine, then do a … Continue reading →

Posted in Search | 1 Comment

You can’t disintermediate the brand

Posted on October 19, 2006 by Joe Andrieu

Over at IT Garage, Doc writes: In Software by Bounty, Doug Kay says, This is a tangible manifestation of what Doc Searls has described as the demand side taking control, and I think it bodes well for the further formalization … Continue reading →

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Long tail everywhere

Posted on October 19, 2006 by Joe Andrieu

Thought I’d share the buzz on some startups I learned about today at the Central Coast MIT Enterprise Forum‘s October Event, The Long Tail: Web Enabled Niche Marketing & Services First, it was pretty cool. Three companies presented: Kevo A … Continue reading →

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