Comments on: In Complex Search we trust http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/ My personal space Mon, 30 Aug 2010 20:37:33 +0000 http://wordpress.org/?v=2.9 hourly 1 By: joeandrieu.com » Blog Archive » VRM: Make a gesture, create a market. http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/comment-page-1/#comment-32 joeandrieu.com » Blog Archive » VRM: Make a gesture, create a market. Tue, 21 Nov 2006 04:52:16 +0000 http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/#comment-32 [...] It has also given me a fresh way to think about Complex Search. Much of VRM — as I understand it — is designed to be automagic. Specify your needs, receive bids from selected/qualified vendors using a tool that makes it easy to manage those relationships. But before one can specify needs, most people need to spend time discovering their needs. For all but the simplest purchases, that’s a Complex Search. [...] [...] It has also given me a fresh way to think about Complex Search. Much of VRM — as I understand it — is designed to be automagic. Specify your needs, receive bids from selected/qualified vendors using a tool that makes it easy to manage those relationships. But before one can specify needs, most people need to spend time discovering their needs. For all but the simplest purchases, that’s a Complex Search. [...]

]]> By: joeandrieu.com » Blog Archive » GoogleAdvice from Seth Godin http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/comment-page-1/#comment-31 joeandrieu.com » Blog Archive » GoogleAdvice from Seth Godin Fri, 17 Nov 2006 22:28:55 +0000 http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/#comment-31 [...] He then goes on to outline his view of Fashion/Permission marketing that is uniquely enabled by the Internet as a one-to-one disintermediated medium. He exhorts Google to create a permission tool that gets users to invite Google into a deeper relationship, one that gives Google more context and more details about what users are really looking for. In other words, leveraging the brand to enhance the technology by meeting users needs in a more meaningful way, which of course will only enhance the brand further. Great stuff. Note to Google: possible areas for development: VRM and Complex Search. [...] [...] He then goes on to outline his view of Fashion/Permission marketing that is uniquely enabled by the Internet as a one-to-one disintermediated medium. He exhorts Google to create a permission tool that gets users to invite Google into a deeper relationship, one that gives Google more context and more details about what users are really looking for. In other words, leveraging the brand to enhance the technology by meeting users needs in a more meaningful way, which of course will only enhance the brand further. Great stuff. Note to Google: possible areas for development: VRM and Complex Search. [...]

]]> By: Joe http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/comment-page-1/#comment-30 Joe Wed, 08 Nov 2006 22:25:25 +0000 http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/#comment-30 Jim, Trust can be a bypass of the complex search, but not a shortcut. Inherent in the complex search is the need to go to multiple search providers (including the likes of Expedia and Amazon) to resolve your search. If, instead, you are comfortable going to just one provider, it is a simple search. The Google approach to simple searches is great. Their approach to complex search leaves much to be desired. Jim,

Trust can be a bypass of the complex search, but not a shortcut.

Inherent in the complex search is the need to go to multiple search providers (including the likes of Expedia and Amazon) to resolve your search.

If, instead, you are comfortable going to just one provider, it is a simple search. The Google approach to simple searches is great. Their approach to complex search leaves much to be desired.

]]> By: Jim Bursch http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/comment-page-1/#comment-29 Jim Bursch Tue, 07 Nov 2006 01:58:57 +0000 http://blog.joeandrieu.com/2006/11/03/in-complex-search-we-trust/#comment-29 Trust is a shortcut to the complex search. There is an inverse relationship to the trustworthiness of a source of information, and the amount of time and effort that has to go into fact-checking or research. I recently changed the deordorant that I use. I switched from a "name" brand to the Trader Joes branded deodorant. Trader Joe tells me his deodorant has less bad stuff and more good stuff. Now, I honestly don't want to do any research on deodorant. I don't care that much. So I'm going to trust Trader Joe, and if his deordorant works for me, I will continue to trust him. If not, I will have to do some research on deodorant. The Web, on the whole, is long on data (good and bad), but very short on trust. Trust is an important topic that merits a lot of discussion -- thanks Joe! Trust is a shortcut to the complex search. There is an inverse relationship to the trustworthiness of a source of information, and the amount of time and effort that has to go into fact-checking or research.

I recently changed the deordorant that I use. I switched from a “name” brand to the Trader Joes branded deodorant. Trader Joe tells me his deodorant has less bad stuff and more good stuff.

Now, I honestly don’t want to do any research on deodorant. I don’t care that much. So I’m going to trust Trader Joe, and if his deordorant works for me, I will continue to trust him. If not, I will have to do some research on deodorant.

The Web, on the whole, is long on data (good and bad), but very short on trust.

Trust is an important topic that merits a lot of discussion — thanks Joe!

]]>