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By Joe Andrieu on April 30, 2008
Bart Stevens recently suggested a breakdown on the potential economic impact of VRM, based largely on a post by Steve Rubel arguing that $1B is wasted in online advertising today. First, I anticipate the Personal Data Store to become a design pattern that underlies other VRM services, rather than a service by itself. In fact, […]
By Joe Andrieu on April 17, 2008
I’m not sure how I found it, but today I discovered a bit of a gem in the blogosphere: ValleyZen. For a quick taste, check out the interview with Drue Kataoka on View from the Bay. It is amazing how a few simple words can have such a profound visceral impact. Drue’s suggestions resonate with […]
By Joe Andrieu on April 15, 2008
Phil Whitehouse recently served up some nuggets to stimulate conversations at next week’s VRM2008 in Munich. I’ve been thinking a lot about VRM lately. Not so much about what it means, but rather the mechanism of how it can work. If you’re new to VRM, it can be summarised like this: it’s the reciprocal of […]
By Joe Andrieu on April 10, 2008
From Yahoo News: Majority Uncomfortable with Websites Customizing Content Based Visitors Personal Profiles Level of Comfort Increases When Privacy Safeguards Introduced ROCHESTER, N.Y.–(BUSINESS WIRE)–A majority of U.S. adults are skeptical about the practice of websites using information about a person’s online activity to customize website content. However, after being introduced to four potential recommendations […]
By Joe Andrieu on April 9, 2008
Here‘s yours truly with Trent Adams and Steve Greenberg of Dataportability, talking about VRM. Also in the podcast: dataportability news and Kaliya Hamlin on the Data Sharing Summit.
By Joe Andrieu on April 3, 2008
The title says it all, as reported by the Guardian: BT admits tracking 18,000 users with Phorm systems in 2006 Bummer. I kinda like BT.
By Joe Andrieu on April 2, 2008
The Washington Post today exposed considerable excesses by “fusion” centers organized post 9/11. Intelligence centers run by states across the country have access to personal information about millions of Americans, including unlisted cellphone numbers, insurance claims, driver’s license photographs and credit reports, according to a document obtained by The Washington Post. … Dozens of the […]