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By Joe Andrieu on March 1, 2013
This is fascinating: http://www.adweek.com/news/technology/google-bringing-trueview-ads-apps-games-147558 Google has an ad program on YouTube that let’s users skip ads and they are now extending it to other ad formats. Even though it is the same old advertising game–something that could use some fixing–what’s impressive is that with the ad-skipping feature Google saw “a 40 percent reduction in the number […]