Intention Economy – joeandrieu.com
type: channel
description: My personal space
date: 2010-08-24T20:56:40Z
update period: hourly
update frequency: 1
update base: 2000-01-01T12:00+00:00
generator agent: https://wordpress.org/
items: Beyond Data Ownership to Information Sharing
items: User Driven Services: 1. Impulse from the User
items: Introducing User Driven Services
items: One Night Stand worth $300 Million
items: Kynetx takes on Structured Browsing
items: Welcoming 2009

Beyond Data Ownership to Information Sharing
type: item
creator: Joe Andrieu
date: 2010-01-21T22:32:19Z
subject: Information Sharing
subject: Intention Economy
subject: Personal Data Store
subject: ProjectVRM
subject: Shared Information
subject: User Driven Services
subject: Vendor Relationship Management
subject: CRM
subject: data ownership
subject: Doc Searls
subject: privacy
subject: project VRM
subject: User Driven
subject: VRM
description: The question of who owns our data on the Internet is a challenging problem. It can also be a red herring, distracting us from building the next generation of online services. The term “ownership” simply brings too much baggage from … Continue reading →
encoded: The question of who owns our data on the Internet is a challenging problem. It can also be a red herring, distracting us from building the next generation of online services. The term “ownership” simply brings too much baggage from the physical world, suggesting a win-lose, us-verses-them mentality that retards the development of rich, powerful services based on shared information. Anyone up for sacred cow cheeseburgers? I’m a member–and a big fan–of Steve Holcombe‘s “Data Ownership in the Cloud” LinkedIn group and I love the efforts of the Dataportability guys and am a big supporter of the Privacy and Public Policy work group at Kantara. There is a lot of good work being done by folks trying to figure out how to give people greater control over the use of data about them (privacy) and gain access to data they use or created (dataportability). Unfortunately, sometimes the arguments behind these efforts are based on who owns–or who should own–the data. This is not just an intellectual debate or political rallying call, it often undermines our common efforts to build a better system. Consider this: Privacy as secrecy is dead Data sharing is data copying Transaction data has dual ownership Yours, mine, & ours: Reality is complicated Taking back ownership is confrontational Privacy as secrecy is dead First, the data is pretty much already out there. The issue isn’t “How do we keep data from bad people,” it’s “How do we keep people from doing bad things with data?” DRM and crypto and related technology as the sole means to prevent data leakage and data abuse are failures. Sooner or later, the bad guys break the system and get the data. Sure, there are smart things we can do to protect ourselves. Just like we wear seatbelts and lock our front doors, we should also use SSL and multi-factor authentication, but we can’t count on technology to keep our secrets. We need solutions that work even when the secret is out. In fact, privacy isn’t about information we keep secret. It…

User Driven Services: 1. Impulse from the User
type: item
creator: Joe Andrieu
date: 2009-04-28T01:45:39Z
subject: Intention Economy
subject: User Driven Services
subject: Impulse
subject: Impulse from the User
subject: Intention
description: 1. Impulse from the User User Driven Services start with the user. People engage the world to satisfy needs and fulfill desires. That engagement marks our intent as we try to bend the universe to our will. User Driven Services … Continue reading →
encoded: 1. Impulse from the User User Driven Services start with the user. People engage the world to satisfy needs and fulfill desires. That engagement marks our intent as we try to bend the universe to our will. User Driven Services begin with that essential act, responding to each user’s expressed intent to initiate and drive every experience. Industrial era corporate systems put the factory and factory owners at the helm, driving demand and shaping customer behavior by segmenting, targeting, and bombarding potential consumers with stimuli designed to increase sales. This intrusive, wasteful behavior exploited opportunities to invade people’s attention in hopes that they might trigger a purchase or lay the groundwork for a future purchase. In contrast, User Driven Services start with a user’s expressed intention, to buy, to learn more, or to create value in some way, then, they simplify, automate, and speed the path to satisfying that intention. Examples Web Browsers navigate to user selected hyperlinks and URLs, not to pre-programmed schedules of shows constructed to be passively viewed. Search engines present results based on keyword queries, not based on demographics or gender. Emails are sent when you hit send, not before. Cell phones initiate outbound calls only upon users’ direction. Products are shipped when purchased. Credit card information is not requested by vendors until the user has indicated they are ready to make a purchase and credit cards are charged only after explicit confirmation. Questions Do users initiate and motivate the key interactions with the service? Are service interactions always initiated by expressed user intent? Are users free from invasive, unsolicited “push” approaches such as direct mail, SPAM, and telemarketing? Does the service avoid attention invasion? Or does it exploit user attention to present unrequested messages at inconvenient times about potentially undesired opportunities? This article is part of a series. It is the first o…

Introducing User Driven Services
type: item
creator: Joe Andrieu
date: 2009-04-26T00:24:45Z
subject: Intention Economy
subject: User Driven Services
subject: Vendor Relationship Management
subject: Internet
subject: ProjectVRM
subject: VRM
subject: World Wide Web
description: Our world is continually becoming more and more user driven. From cable TV to YouTube, from newspapers to blogs, from Wal-Mart to eBay, from Ma Bell to the Internet, the shift from centralized, structured systems of authority to emergent, collaborations … Continue reading →
encoded: Our world is continually becoming more and more user driven. <img loading="lazy" decoding="async" class="alignright size-full wp-image-357" title="world UI" src="https://blog.joeandrieu.com/wp-content/uploads/2009/04/dreamstime_8489486world-uismall.jpg" alt="world UI" width="180" height="180" srcset="https://blog.joeandrieu.com/wp-content/uploads/2009/04/dreamstime_8489486world-uismall.jpg 180w, https://blog.joeandrieu.com/wp-content/uploads/2009/04/dreamstime_8489486world-uismall-150x150.jpg 150w" sizes="auto, (max-width: 180px) 100vw, 180px" />From cable TV to YouTube, from newspapers to blogs, from Wal-Mart to eBay, from Ma Bell to the Internet, the shift from centralized, structured systems of authority to emergent, collaborations between individuals has been reshaping our political, social, and economic world for generations. This is a trend that has driven—and been driven by—the massive success of the Internet, email, the World Wide Web, eBay, Google, RSS, FaceBook, YouTube, and Twitter. Each of these examples took an existing model and made it more user driven: networking, messaging, electronic publishing, buying & selling, content discovery & advertising, news aggregation/syndication, online video, status updates. The conclusion: companies which find ways to be more user driven are more valuable, more profitable, and more successful. What does it mean to be “user driven”? At its most basic, it means putting the user in charge, in some way. Fully realized, it means putting the user at the center of the system, as a point of integration, origination, and control. We call these fully realized systems “User Driven Services”. User Driven Services put users in charge. Users start each interaction, manage the flow of the experience, and control what and how data is captured, used and propagated. Users are the cause and the controller, working with service providers to co-create collaborations that create value for all parties. From self-serve gas stations and soda …

One Night Stand worth $300 Million
type: item
creator: Joe Andrieu
date: 2009-02-23T06:43:23Z
subject: Intention Economy
subject: Personal Data Store
subject: ProjectVRM
subject: Vendor Relationship Management
subject: Abhijit Nadgouda
subject: Doc Searls
subject: iface thoughts
subject: Jared Spool
subject: One Night Stand
subject: project VRM
subject: Vendor Releationship Managment
subject: VRM
description: In the ProjectVRM Standards Committee discussions, we’ve talked quite a bit about a “One Night Stand” use case, where a personal data store is used with an online retailer and all personal data is erased–as much as possible–after the transaction. … Continue reading →
encoded: In the ProjectVRM Standards Committee discussions, we’ve talked quite a bit about a “One Night Stand” use case, where a personal data store is used with an online retailer and all personal data is erased–as much as possible–after the transaction. Teleconference 2008 06 18 Teleconference 2008 07 02 Teleconference 2008 08 13 Teleconference 2008 09 24 Teleconference 2008 10 08 Face to Face 2008 October The premise is simple: if users know they are safe giving personal data, they will give it more freely. Limits on long term data mining (and its attendant offensive behavior of junk mail, spam, and telemarketing) paradoxically increase data sharing and enhance the ability of vendors to provide more meaningful engagement at the moment of the transaction. Less long term data retention leads to more real-time data provided by users, resulting in better customer experiences, and more profit for vendors. Until recently, this was a theoretical argument, a belief by those of us promoting VRM. As Doc Searls puts it, “A free customer is more valuable than a captive one.” Now we have evidence of just how valuable that can be. Jared Spool shares with us the real-world example of a redesign in the direction of the “One Night Stand” that created $300 million in value in the first year: [excerpt edited for brevity. see full article for details] The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have problems with it? The problem wasn’t as much about the form’s layout as it was where the form lived. Users would encounter it after they filled their shopping cart with products they wanted to purchase and pressed the Checkout button. It came before they could actually enter the information to pay for the product. “I’m Not Here To Be In a Relationship” We were wrong about the first-time shoppers. They did mind register…

Kynetx takes on Structured Browsing
type: item
creator: Joe Andrieu
date: 2009-02-08T07:47:48Z
subject: Identity
subject: Intention Economy
subject: Personal Data Store
subject: ProjectVRM
subject: User Driven Search
subject: Vendor Relationship Management
subject: ad blockers
subject: Adaptive Blue
subject: data rights management
subject: Doc Searls
subject: Glue
subject: information cards
subject: kynetx
subject: MyDex
subject: open source
subject: open standards
subject: OpenID
subject: Phil Windley
subject: privacy
subject: r-button
subject: rbutton
subject: relationship services
subject: search map
subject: Skype
subject: structured browsing
subject: SwitchBook
subject: User Driven Services
subject: VRM
subject: web augmentation
subject: Yahoo Toolbar
description: Doc Searls recently brought my attention to a White Paper by Phil Windley, about his company, Kynetx. It does a good job explaining the thinking behind their architecture, and raises some questions that, for me, challenge some underlying assumptions and … Continue reading →
encoded: Doc Searls recently brought my attention to a White Paper by Phil Windley, about his company, Kynetx. It does a good job explaining the thinking behind their architecture, and raises some questions that, for me, challenge some underlying assumptions and business choices. Problem Domain The distributed nature of the web is a big part of its power–nobody needs to ask permission from a central authority to use it or create with it. However, that disaggregation limits the cohesion for sophisticated uses, leaving users to hobble together ad-hoc mash-ups of value from multiple, diverse service providers. For example, the average travel planner spends 29 days from their first query to their first purchase. No tool I know of facilitates that entire process effectively. Solving this problem in a general way—while retaining the authority of the individual and the flexibility of open systems—is perhaps the greatest opportunity for VRM. The personal data store and VRM relationship services are two prongs of an architectural shift for enabling this kind of aggregation while remaining open. Once you put the user in the driver’s seat, with coherent controls over the flow and the data, the experience can integrate around the user, even as they drive anywhere on the Internet. Solution Kynetx’s solution is built on one primary capability: A rules engine (and language) for contextual customization based on strong identity-based claims, using the user-centric Identity of Information Cards. This puts Kynetx squarely in the web augmentation service business. Adaptive Blue (and their Glue product) is perhaps the most sophisticated approach to this space, but Yahoo’s Toolbar also augments web pages, as does Skype (putting its SkypOut button on any phone # it recognizes), and the granddaddies of all web-augmentation services are the ad blocker plug-ins that remove banner ads on websites. I distinguish web augmentation from web media enhancements, like PDF and Flash and Java, in that the lat…

Welcoming 2009
type: item
creator: Joe Andrieu
date: 2009-01-01T22:47:21Z
subject: Intention Economy
subject: ProjectVRM
subject: Vendor Relationship Management
subject: 2009
subject: New Years
subject: project VRM
subject: user-driven markets
subject: VRM
description: Happy New Year! I am looking forward to 2009. There has been lots of change, both professionally and personally, this year, putting me (and SwitchBook) on a trajectory for amazing things in the year ahead. One of my New Year’s … Continue reading →
encoded: Happy New Year! I am looking forward to 2009. There has been lots of change, both professionally and personally, this year, putting me (and SwitchBook) on a trajectory for amazing things in the year ahead. One of my New Year’s resolutions is to create–and help to create–the world’s first VRM applications in 2009. There are more than a few in the works, at various stages of development. After a long gestation, I believe several are ripe for coming to market. It’s fun working with a community of like-minded folks to create something grander and better than one could have alone. That’s a big part of the joy of open source and it is a huge part of what Doc Searls brings to Project VRM. It’s a great crowd. I’m excited about what we’re doing together and I hope you’ll join us in 2009, in some way, large or small.