Category Archives: ProjectVRM

More on Level 4 Platforms

If you’re going to bet your company on a platform, pick the open one. That was my advice last month at the Caltech/MIT Enterprise Forum on Platforms. It turned into a lively debate (you can check out the audio for … Continue reading

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Answers to a few questions about VRM

Pignerol Antoine recently asked some questions about VRM and I thought I’d answer them publicly. Is VRM really different from social CRM ? Yes, although exactly how depends on how you define social CRM. Based on my understanding, I would … Continue reading

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Running the Numbers

Bart Stevens recently suggested a breakdown on the potential economic impact of VRM, based largely on a post by Steve Rubel arguing that $1B is wasted in online advertising today. First, I anticipate the Personal Data Store to become a … Continue reading

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On VRM and Standards

Phil Whitehouse recently served up some nuggets to stimulate conversations at next week’s VRM2008 in Munich. I’ve been thinking a lot about VRM lately. Not so much about what it means, but rather the mechanism of how it can work. … Continue reading

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Majority of Americans dislike unauthorized use of behavioral data

From Yahoo News: Majority Uncomfortable with Websites Customizing Content Based Visitors Personal Profiles   Level of Comfort Increases When Privacy Safeguards Introduced ROCHESTER, N.Y.–(BUSINESS WIRE)–A majority of U.S. adults are skeptical about the practice of websites using information about a … Continue reading

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NewsGang talks data portability. Next up: Service Portability.

Excellent chat today by Steve Gillmor, Chris Saad, Mary Hodder, Karoli Kuns, Robert W. Anderson, Matt Terenzio, and Bruce Lerner about data portability. They get to the nitty gritty about data portability, licensing, and social networks. Perhaps the best Gang … Continue reading

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Pricing for Charities: Pay-What-You-Want and VRM

Charitable giving has an intriguing relationship with rational pricing theories. The supply of charitable products is essentially inexhaustible. Price of a charitable gift is not based on supply and demand, with curves meeting at an efficient clearing price. And yet, … Continue reading

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Pricing, Markets, and Demand, VRM style

Economists often talk of markets as price discovery mechanisms, and the freer the market, the more efficiently those prices can be discovered. In fact, in the absence of all transaction costs, free markets assure the efficient allocation of resources, regardless … Continue reading

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The VRM Vector

The core of VRM, Vendor Relationship Management, is the vector of activity. Remember vectors? Vectors are multi-dimensional, scalars one dimensional. In high school they explained it by saying velocity is a vector, it contains both the direction of travel and … Continue reading

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The hard stuff – VRM Use Cases

Last week was the Internet Identity Workshop in Mountain View, California, which is, without reservation, the most productive technical gathering I know of. An “unconference,” (facilitated by the incomparable Kaliya Hamlin) it dumps the talking heads for interactive discussions so … Continue reading

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