Category Archives: User Driven

Google sees the value of Free Customers

This is fascinating: http://www.adweek.com/news/technology/google-bringing-trueview-ads-apps-games-147558 Google has an ad program on YouTube that let’s users skip ads and they are now extending it to other ad formats. Even though it is the same old advertising game–something that could use some fixing–what’s … Continue reading

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It all starts with sharing…

From kindergarten through our professional life, sharing binds us together as friends, colleagues, and collaborators, so perhaps it should be no surprise that online sharing through services like Facebook, Twitter, and email shapes our online social life. Yet sharing online … Continue reading

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User Driven Services: 10. Duty of Care

10. Duty of Care User Driven Services look out for their users’ well-being. If a service is truly acting in our best interests, it will take appropriate measures to protect us from dangers resulting from our use of the service. User … Continue reading

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User Driven Services: 9. Self-managed Identity

9. Self-managed Identity User Driven Services let users manage their own online identity. Unless we control our identity online, we risk unnecessary exposure to identity theft and unwanted correlation of online activity. At the same time, online services increase the … Continue reading

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User Driven Services: 8. Improvability

8. Improvability User Driven Services can be improved by users. A closed system can’t predict and satisfy all the needs of all its users, all the time. Sooner or later, someone will eventually desire a new feature or capability beyond … Continue reading

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User Driven Services: 7. User Generativity

7. User Generativity Users contribute to User Driven Services. User Driven Services build on active, engaged participation in value creation. Users should be empowered to augment, annotate, and contribute to the underlying service as much as possible. By enabling users … Continue reading

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User Driven Services: 6. Self Hosting

6. Self Hosting User Driven Services can be hosted on users’ own machines. If we can’t host our own services, we become beholden to those who can. This creates an artificial barrier to portability, limiting user choice and allowing service … Continue reading

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User Driven Services: 5. Service Endpoint Portability

5. Service Endpoint Portability People can painlessly switch between User Driven Service providers. High switching costs create a barrier to choice and freedom; we should be able to move our services seamlessly from one provider to another without unnecessary interruptions, … Continue reading

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User Driven Services: 2. Control

2. Control Users control User Driven Services. Once we start a service, we’d appreciate it continuing to respond to our directives, both during interactions and afterwards. User Driven Services give users direct control over both the flow of user experience … Continue reading

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Facebook democratizing TOS? Sort of.

Over the last few months I’ve spent a lot of time talking within the VRM community about the need for a Standard Agreement covering the use of user-provided information in online services. Something that could eventually replace the confusing, complicated, … Continue reading

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