Vendor Relationship Management

Google sees the value of Free Customers

This is fascinating: http://www.adweek.com/news/technology/google-bringing-trueview-ads-apps-games-147558 Google has an ad program on YouTube that let’s users skip ads and they are now extending it to other ad formats. Even though it is the same old advertising game–something that could use some fixing–what’s impressive is that with the ad-skipping feature Google saw “a 40 percent reduction in the number […]

It all starts with sharing…

From kindergarten through our professional life, sharing binds us together as friends, colleagues, and collaborators, so perhaps it should be no surprise that online sharing through services like Facebook, Twitter, and email shapes our online social life. Yet sharing online is anything but simple. The details of what happens with the information we share is […]

Trust Me… Things Change.

Trust Me… Things Change.

Trust is complicated. But for some reason, online trust mechanisms assume it is outrageously simple. For example, firewalls imply that once you’re in the network, you’re trusted. It’s baked into the framing of the problem. Similarly, Trust Frameworks assume that once you are in the Framework, you’re trusted (although you could build a framework that […]

Fourth Parties are agents. Third Parties aren’t necessarily.

Fourth Parties is a powerful, but sometimes confusing term. In fact, I think Doc recently mischaracterized it in a recent post to the ProjectVRM mailing list. Normally, I wouldn’t nitpick about this, but there are two key domains where this is vital and I’m knee deep in both: contracts and platforms. Doc said: Like, is […]

World Economic Forum and Personal Data as an Asset Class

At this last week’s Personal Data Deep Dive in Palo Alto, I had a chance to talk with some of the folks working with the World Economic Forum about their recent report Personal Data: The Emergence of a New Asset Class. While I remain concerned about how the institutions of globalization might co-opt personal data to […]

Constellations of Privacy

Constellations of Privacy

Privacy issues dominate the global debate about protecting the rights of individuals online. Yet, the conversation almost entirely misses a vital point: public or private isn’t a black or white choice and it never has been. Sociologists have long recognized that there is no single “public”, no monolithic context where social norms congeal and deviant […]

Asymmetry by Choice

Perhaps the most powerful form of asymmetric information is missing from JP Rangaswami’s post addressing whether the web is making us dumber. I agree with the core point of JP’s article, but I think he oversimplifies the argument on asymmetry in a way that misses something important about the power of information. JP defines four […]

Beyond Data Ownership to Information Sharing

Beyond Data Ownership to Information Sharing

The question of who owns our data on the Internet is a challenging problem. It can also be a  red herring, distracting us from building the next generation of online services. The term “ownership” simply brings too much baggage from the physical world, suggesting a win-lose, us-verses-them mentality that retards the development of rich, powerful […]

Introducing User Driven Services

Introducing User Driven Services

Our world is continually becoming more and more user driven. From cable TV to YouTube, from newspapers to blogs, from Wal-Mart to eBay, from Ma Bell to the Internet, the shift from centralized, structured systems of authority to emergent, collaborations between individuals has been reshaping our political, social, and economic world for generations. This is […]

The Great Reconfiguration

The Great Reconfiguration

The Internet  is undergoing a major reconfiguration. No longer is it sufficient for companies to package a value proposition on their website and then drive traffic to it through ads, search engine optimization, and reciprocal links. Today companies must find ways to provide a value proposition wherever the user might be: on Facebook and Twitter, […]

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