By Joe on September 7, 2010
At the VRM+CRM workshop last month, we (the Kantara ISWG) released two papers for comment.
One on the Personal Request For Proposal (pRFP) Engagement Model and the other the Information Sharing Report.
The first is a look at a the negotiation stage in the Car Buying Engagement Model, which paints a detailed picture of one person’s experience [...]
Posted in Information Sharing, Personal Data Store, ProjectVRM, Shared Information, Uncategorized | Tagged Information Sharing, ISWG, Kantara, pRFP |
By Joe on June 13, 2008
Pignerol Antoine recently asked some questions about VRM and I thought I’d answer them publicly.
Is VRM really different from social CRM ?
Yes, although exactly how depends on how you define social CRM. Based on my understanding, I would suggest that VRM is first and foremost about providing value for the user with any vendor, as [...]
Posted in ProjectVRM, Vendor Relationship Management | Tagged CRM, Doc Searls, FAQ, Shopatron, user-driven commerce, Vendor Relationship Management, VRM |
By Joe on December 11, 2007
Last week was the Internet Identity Workshop in Mountain View, California, which is, without reservation, the most productive technical gathering I know of. An “unconference,” (facilitated by the incomparable Kaliya Hamlin) it dumps the talking heads for interactive discussions so that folks can get real work done. The culture and focus enable a truly impressive [...]
Posted in ProjectVRM, Vendor Relationship Management | Tagged Identity, IIW, IIW2007b, OpenID, Use Case, User-centric Identity, VRM |
By Joe on July 26, 2007
In my previous post on VRM’s Personal Data Stores, I discussed how we can decentralize information services by focusing on the user as the point of integration. Not only would that give the user direct control over their personal data–to the cheers of privacy advocates everywhere–it would provide a more robust, reliable, and scalable approach [...]
Posted in Personal Data Store, ProjectVRM, Vendor Relationship Management |
By Joe on June 3, 2007
Jeremy Zawodny of Yahoo!, recently asked Where to buy unlocked GSM mobile phones? perhaps unknowingly following in the footsteps of VRM (Vendor Relationship Management) pioneer Doc Searls.
I’m a big fan of Jeremy’s blog, even if that is where he introduced me to the most time consuming addiction I’ve had in years (thanks a lot Jeremy). [...]
Posted in ProjectVRM, Vendor Relationship Management |
By Joe on March 28, 2007
It’s been a while since my last blog post. Curiously, that delay changed my mental model for conversations, especially online conversations.
Understanding conversations is, I think, one of the first steps to creating something amazing with VRM. Re-inventing the online search/advertising/sales conversation may just be the most important part of Vendor Relationship Management… but I’m getting [...]
Posted in ProjectVRM, Vendor Relationship Management |
By Joe on January 31, 2007
At the recent VRM developers meeting, I posited an idea:
Relationships only exist to the extent that we express them.
Except for incidental relationships, every relationship that we care about manifests itself in our world in the form of expressions of that relationship.
Consider a potential relationship between two people, Bob and Frank, walking down the same street. [...]
Posted in ProjectVRM |
By Joe on January 23, 2007
Chris Carfi at The Social Customer Manifesto recently posted a thought provoking romp into the future of VRM:
Accompanying this visual, he writes:
So, the two big questions:
Q1: Who controls the interactions between vendor and customer?
Q2: Are the interactions focused on transactions or relationships?
It’s important to note that the object of this [...]
Posted in ProjectVRM |
By Joe on January 19, 2007
Ed Stevens of Shopatron is re-intermediating retailers into the online sales process.
Re-intermediation? It seems to go against the grain of what the Internet means to markets. Distributors. Retailers. Middlemen. All these folks were supposed to be disintermediated, returning the customer and manufacturer to a mythical original state of grace: direct sales unfettered by intermediaries.
But [...]
Posted in Vendor Relationship Management | Tagged MIT Enterprise Forum, online retail, online shopping, re-intermediation, Shopatron, Vendor Relationship Management, VRM |
By Joe on January 4, 2007
Christopher Carfi makes a good point about VRM over at Social Customer [excerpt]:
Immediately diving into code is going to take us exactly down the same path that CRM did, and focus on the technology, instead of the people…
Before diving into creating a new technical spec, step outside and look around a bit.
Don’t reinvent the wheel. [...]
Posted in ProjectVRM, Vendor Relationship Management |
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