Search Results for: stevens

Running the Numbers

Posted on April 30, 2008 by Joe Andrieu

Bart Stevens recently suggested a breakdown on the potential economic impact of VRM, based largely on a post by Steve Rubel arguing that $1B is wasted in online advertising today. First, I anticipate the Personal Data Store to become a … Continue reading →

Posted in Personal Data Store, ProjectVRM, Vendor Relationship Management | Tagged , , , , , | 2 Comments

The VRM Vector

Posted on January 9, 2008 by Joe Andrieu

The core of VRM, Vendor Relationship Management, is the vector of activity. Remember vectors? Vectors are multi-dimensional, scalars one dimensional. In high school they explained it by saying velocity is a vector, it contains both the direction of travel and … Continue reading →

Posted in Personal Data Store, ProjectVRM, Vendor Relationship Management | Tagged , , , , , , | 1 Comment

Shopatron redefines Vendor Relationships

Posted on January 19, 2007 by Joe Andrieu

Ed Stevens of Shopatron is re-intermediating retailers into the online sales process. Re-intermediation? It seems to go against the grain of what the Internet means to markets. Distributors. Retailers. Middlemen. All these folks were supposed to be disintermediated, returning the … Continue reading →

Posted in Vendor Relationship Management | Tagged , , , , , , | 3 Comments