By Joe on April 30, 2008
Bart Stevens recently suggested a breakdown on the potential economic impact of VRM, based largely on a post by Steve Rubel arguing that $1B is wasted in online advertising today.
First, I anticipate the Personal Datastore to become a design pattern that underlies other VRM services, rather than a service by itself. In fact, a PD [...]
Posted in Personal Datastore, ProjectVRM, Vendor Relationship Management | Tagged Attention, Bart Stevens, Intention, Steve Rubel, Vendor Relationship Management, VRM |
By Joe on April 15, 2008
Phil Whitehouse recently served up some nuggets to stimulate conversations at next week’s VRM2008 in Munich.
I’ve been thinking a lot about VRM lately. Not so much about what it means, but rather the mechanism of how it can work.
If you’re new to VRM, it can be summarised like this: it’s the reciprocal of CRM. Rather [...]
Posted in ProjectVRM, Vendor Relationship Management | Tagged Bart Stevens, Personal Address Manager, Phil Whitehouse, VRM, VRM2008 |
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