Tag Archives: Bart Stevens

Running the Numbers

Bart Stevens recently suggested a breakdown on the potential economic impact of VRM, based largely on a post by Steve Rubel arguing that $1B is wasted in online advertising today. First, I anticipate the Personal Data Store to become a … Continue reading

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On VRM and Standards

Phil Whitehouse recently served up some nuggets to stimulate conversations at next week’s VRM2008 in Munich. I’ve been thinking a lot about VRM lately. Not so much about what it means, but rather the mechanism of how it can work. … Continue reading

Posted in ProjectVRM, Vendor Relationship Management | Tagged , , , , | 1 Comment