CRM

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Beyond Data Ownership to Information Sharing

Beyond Data Ownership to Information Sharing

The question of who owns our data on the Internet is a challenging problem. It can also be a  red herring, distracting us from building the next generation of online services.
The term “ownership” simply brings too much baggage from the physical world, suggesting a win-lose, us-verses-them mentality that retards the development of rich, powerful services [...]

Answers to a few questions about VRM

Pignerol Antoine recently asked some questions about VRM and I thought I’d answer them publicly.
Is VRM really different from social CRM ?
Yes, although exactly how depends on how you define social CRM. Based on my understanding, I would suggest that VRM is first and foremost about providing value for the user with any vendor, as [...]

The ‘R’ in VRM

Jeremie recently asked “What does the R mean in VRM?”
The question I ask myself about VRM though is what does the Relationship mean? Many of the situations that have been proposed for VRM to play a role are Vendor (am I the only person to call them VenDUHs in conversations?) selection systems, where you establish [...]