By Joe on June 13, 2008
Pignerol Antoine recently asked some questions about VRM and I thought I’d answer them publicly.
Is VRM really different from social CRM ?
Yes, although exactly how depends on how you define social CRM. Based on my understanding, I would suggest that VRM is first and foremost about providing value for the user with any vendor, as [...]
Posted in ProjectVRM, Vendor Relationship Management | Tagged CRM, Doc Searls, FAQ, Shopatron, user-driven commerce, Vendor Relationship Management, VRM |
By Joe on January 19, 2007
Ed Stevens of Shopatron is re-intermediating retailers into the online sales process.
Re-intermediation? It seems to go against the grain of what the Internet means to markets. Distributors. Retailers. Middlemen. All these folks were supposed to be disintermediated, returning the customer and manufacturer to a mythical original state of grace: direct sales unfettered by intermediaries.
But [...]
Posted in Vendor Relationship Management | Tagged MIT Enterprise Forum, online retail, online shopping, re-intermediation, Shopatron, Vendor Relationship Management, VRM |
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