Author Archives: Joe Andrieu

Travel travel, but bless Helsinki

Posted on November 15, 2006 by Joe Andrieu

I’ve been traveling quite a bit lately, but I guess I need to try to get to Helsinki. Neil Gaiman shares an absolutely lovely video of the Helsinki Complaints Choir. Check it out. It’s worth the effort.

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In Complex Search we trust

Posted on November 3, 2006 by Joe Andrieu

Last week, Seth Godin wrote about the critical role trust plays in our market relationships. And the upside? The upside is that individuals (and organizations) that don’t stoop, that manage to figure out how to have influence without trying to … Continue reading →

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Everybody’s pimpin’ your search

Posted on October 26, 2006 by Joe Andrieu

While I’ve been off traveling, Google and Yahoo have been launching new or revving existing products that verge somewhere between Search VRM and Complex Search. Matt Cutts (at his own blog) and Greg Sterling and Chris Sherman at Search Engine … Continue reading →

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Marketing in a disintermediated world

Posted on October 19, 2006 by Joe Andrieu

Seth Godin has an excellent post that sums up exactly why marketing and branding is still so crucial in our post-mass-media marketplace: You’re busy trying to sell a service or a product or an idea to lazy people in a … Continue reading →

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IE7’s Search VRM

Posted on October 19, 2006 by Joe Andrieu

Danny Sullivan over at Search Engine Watch has a great write-up about IE7’s use of search. I particularly like this feature: [The] Search Provider page also has an interesting box allowing you to visit any search engine, then do a … Continue reading →

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You can’t disintermediate the brand

Posted on October 19, 2006 by Joe Andrieu

Over at IT Garage, Doc writes: In Software by Bounty, Doug Kay says, This is a tangible manifestation of what Doc Searls has described as the demand side taking control, and I think it bodes well for the further formalization … Continue reading →

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Long tail everywhere

Posted on October 19, 2006 by Joe Andrieu

Thought I’d share the buzz on some startups I learned about today at the Central Coast MIT Enterprise Forum‘s October Event, The Long Tail: Web Enabled Niche Marketing & Services First, it was pretty cool. Three companies presented: Kevo A … Continue reading →

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Real world attention…

Posted on October 18, 2006 by Joe Andrieu

Kim Cameron points to a post by Deborah Schultz, which happens to be a great segue into my follow up with Steve Gillmor: My latest mantra: Everyone step away from the keyboard and Engage with Intent in “offline community” Steve … Continue reading →

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How much search training do we really need?

Posted on October 17, 2006 by Joe Andrieu

Chris Sherman at Seach Engine Watch writes about a new book out by Greg R. Notess called Teaching Web Search Skills. Wow. Is search so bad that we need to teach how to do it? Even more scary, is it … Continue reading →

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Monetizing Attention

Posted on October 17, 2006 by Joe Andrieu

Jim Bursch commented on my latest Attention post, suggesting his own My Mindshare 10-point Declaration is aligned with the AttentionTrust. Unfortunately, it looks like he is getting slammed at Craigslist and not getting traction in the blogoverse (from reading his … Continue reading →

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