Category Archives: Vendor Relationship Management

PLR, VRM, and American Public Media

Project VRM is tackling public radio–or more broadly public media–as its first concrete initiative. Put simply, the goal is to double the public contribution to public media in the United States. In that context, I was intrigued when Neil Gaiman, … Continue reading

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Jeremy Zawodny joins VRM (perhaps unknowingly)

Jeremy Zawodny of Yahoo!, recently asked Where to buy unlocked GSM mobile phones? perhaps unknowingly following in the footsteps of VRM (Vendor Relationship Management) pioneer Doc Searls. I’m a big fan of Jeremy’s blog, even if that is where he … Continue reading

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John Battelle and Eric Schmidt on Data Silos

Phillip Lenssen at Blogoscoped points to this excellent interview of Eric Schmidt, Google CEO, by John Battelle. Of particular note, at the tail-end of the interview, is the unequivocal assurance by Schmidt that Google will “never trap user data.” Score … Continue reading

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The nature of conversations

It’s been a while since my last blog post. Curiously, that delay changed my mental model for conversations, especially online conversations. Understanding conversations is, I think, one of the first steps to creating something amazing with VRM. Re-inventing the online … Continue reading

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The Rule of the Burden of Value

When revising working systems, it is important to increase value for everyone involved. I think this goes to the heart of how we can make VRM work. Maxim: Everyone wins. One of the exciting things is that there are lots … Continue reading

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VRM & Microformats

Colin Henderson at BankWatch writes: I had considered microformats might be a method of managing these interactions. Could the consumer requirement I have outlined be brokered by a Microformat? That’s the open question I have. I agree. Microformats should definitely … Continue reading

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Shopatron redefines Vendor Relationships

Ed Stevens of Shopatron is re-intermediating retailers into the online sales process. Re-intermediation? It seems to go against the grain of what the Internet means to markets. Distributors. Retailers. Middlemen. All these folks were supposed to be disintermediated, returning the … Continue reading

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Google Advocates VRM for medical data

Philipp Lenssen at Google Blogoscoped shares this quote from Google’s Vice President Adam Bosworth [excerpted from original transcript]: So what can be done? We should start at the beginning. Let’s put the patients in charge of their health and medical … Continue reading

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VRM development process

Christopher Carfi makes a good point about VRM over at Social Customer [excerpt]: Immediately diving into code is going to take us exactly down the same path that CRM did, and focus on the technology, instead of the people… Before … Continue reading

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The ‘R’ in VRM

Jeremie recently asked “What does the R mean in VRM?” The question I ask myself about VRM though is what does the Relationship mean? Many of the situations that have been proposed for VRM to play a role are Vendor … Continue reading

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